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텍스트 네트워크 분석을 이용한 보험 이미지 분석

Author
박경보, 고해리, 홍종의
Journal Title
예술인문사회 융합 멀티미디어 논문지
Publication Year
2018
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Summary

This study conducted text mining and text network analysis to analyze consumer perceptions of Nonghyup Insurance. The analysis revealed that the positive image of Nonghyup Insurance is associated with safety and stability, while the negative image is linked to concern and anxiety. Interview results confirmed that financial stability and insurance payment security contribute to the positive image, and concerns about personal information leakage due to recent data breaches contribute to the negative image.

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Text Network Analysis of Financial Information for Consumer Decision-Making

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