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중국 인터넷 서비스 기업의 다각화에 대한 연구 - BAT 사례를 중심으로 -

Author

민성기

Journal Title

중국과 중국학

Publication Year

2019

Topics

#People's republic of china

Summary

This study analyzes the diversification strategies of Baidu, Alibaba, and Tencent (BAT) based on their business platform characteristics, categorizing them into integrative, expansive, and utilizational types. These companies are actively pursuing mergers and acquisitions in e-commerce and media content, and internal investment in cloud computing and artificial intelligence. These strategies contribute to revenue growth in the short term and aim to strengthen competitiveness through the internalization of core services in the long term.

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