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전통시장의 소비특성이 고객만족에 미치는 영향: 상인의식의 매개효과를 중심으로
Author
한지수
Journal Title
Culinary Science & Hospitality Research
Publication Year
2019
Topics
Summary
This study examined the influence of consumption characteristics of traditional markets on customer satisfaction and whether merchant consciousness mediates this relationship. A survey was conducted on housewives, office workers, and students who use traditional markets in Seoul, and 273 valid data points were analyzed. The results showed that consumption characteristics significantly affect customer satisfaction, and merchant consciousness mediates the relationship between consumption characteristics and customer satisfaction.
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