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시각예술 매개 변화에 따른 재매개 플랫폼 비즈니스모델 연구 - 유튜브를 중심으로 -

Author

최정은

Journal Title

기초조형학연구

Publication Year

2020

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Summary

This study explores the utilization strategies and business model of YouTube as a remediation platform in response to changes in visual art mediation. Through FGI with visual art mediators in their 30s and 40s, the study analyzes their perceptions, utilization directions, and content formats of YouTube. The results suggest that activating visual art requires understanding the platform's identity, desired content by the public, and strengthening the planning and curation capabilities of mediators.

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