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유튜브의 이용동기에 대한 탐색적 고찰

Author
이효성
Journal Title
커뮤니케이션학 연구
Publication Year
2020
Topics
Summary

This study conducted factor analysis on YouTube usage motivation, deriving four factors: identity identification, time-passing, information pursuit, and social interaction. Gender and generational analysis revealed that males and those in their 20s showed higher motivation for time-passing, information pursuit, and social interaction. YouTube is expected to become more active as a media performing social interaction and identity expression functions beyond information acquisition and sharing.

Journal Influence
[커뮤니케이션학 연구]
KCI
1.24
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