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패션 사회적 기업의 공유가치창출과 소비자의 의복추구혜택이 기업에 대한 태도와 구매의도에 미치는 영향

Author
오명수, 김한나
Journal Title
한국생활과학회지
Publication Year
2020
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Summary

This study analyzed the effects of creating shared value (CSV) and sought clothing benefits in fashion social enterprises on consumer attitude and purchase intention. CSV was composed of relational, social, and economic values, with relational and economic values significantly influencing attitude and purchase intention, and social value significantly influencing attitude. Additionally, consumers were classified into three groups (self-satisfaction, brand/eco-friendly, and comfort seeking) based on their sought clothing benefits, and differences in attitude and purchase intention were observed among the groups.

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금융기업의 CSV속성이 소비자혜택과 구매의도에 미치는 영향 연구 : 심리적거리를 중심으로

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사회적기업 제품에 대한 소비가치가 태도 및 구매의도에 미치는 영향：대학생을 중심으로 The Effect of Attitude and Purchase Intention on Consumption Values of Social Enterprise Product Focus on University students

정수현; 김숙연; 김재환; 이정화 · 2013

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공동구매형 소셜커머스를 통한 패션제품 구매행동 연구 - 쇼핑가치, 태도, 구매의도, 의복관여도를 중심으로 -

조윤진, 서상우 · 2012

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