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네일케어 방식에 따른 소비자 인식과 소비자 만족도, 선호도의 관계성 연구
Author
이현정, 권기한
Journal Title
한국인체미용예술학회지
Publication Year
2020
Topics
Summary
This study aimed to analyze the correlations among consumer perception, satisfaction, and preference for nail care methods (wet and dry) to derive implications for service development in the nail care industry. Survey results indicated that consumers viewed wet care more positively than dry care, and improved consumer preference led to increased satisfaction. Therefore, improving consumer perception of dry care and establishing diverse differentiation strategies are necessary to maximize the promotion of nail care services.
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