LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

베트남 투자 중소기업의 기업가정신 지향성이 후속투자에 미치는 영향 : 국제시장 지향성과 투자성과의 매개효과를 중심으로

Author

박현용, 마성태, 한정휴

Journal Title

무역학회지

Publication Year

2020

Topics

Summary

This study analyzes the influence of entrepreneurial orientation, international market orientation, and investment performance of Korean SMEs in Vietnam on sequential investment. The results show that Korean SMEs base their sequential investments on investment performance rather than entrepreneurial orientation or international market orientation, and entrepreneurial orientation positively affects international market orientation and investment performance, ultimately contributing to sequential investment.

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