LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

미디어 아트의 상업적 활용 사례와 가치에 관한 융복합 연구

Author

노홍기, 김규정

Journal Title

한국과학예술융합학회

Publication Year

2021

Topics

#Media

Summary

This study analyzes cases of commercial use of media art based on digital media and explores the inherent value of media art that blurs the boundaries between art and commerce. Analysis of commercial media art works after 2010 revealed a trend of increasing commercial applicability through the consilience of art and non-art. This utilization is achieved through the commodification of the artwork itself or its role as a medium for economic activity, utilizing various digital technologies.

Journal Influence

[한국과학예술융합학회]