LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

생활체육 볼링동호인들의 볼링장 이용에 따른 서비스품질이 고객만족 및 재구매 의도에 미치는 영향

Author

당파, 이염삼

Journal Title

한국체육과학회지

Publication Year

2021

Topics

#Service quality

Summary

This study analyzed the effect of service quality of bowling alleys on customer satisfaction and repurchase intention among daily sports bowling clubs. The results showed that there was a difference in repurchase intention according to gender, and the facilities, program, and employees of the bowling alley had a positive effect on customer satisfaction and repurchase intention. In particular, employee service quality was found to have the greatest impact on repurchase intention.

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