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Determinants of Opportunism between Franchisor and Franchisee: Focusing on the Moderating Effect of Startup Experience
Author
이지백, 이희태, 배정호
Journal Title
한국프랜차이즈경영연구
Publication Year
2021
Topics
Summary
This study empirically analyzes the moderating effect of startup experience on opportunism in the relationship between franchisor and franchisee. Uncertainty and information asymmetry increase opportunism, while transaction-specific assets decrease it. Notably, startup experience was found to moderate the relationship between information asymmetry and opportunism.
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