LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

라면 포장형태에 대한 한중 소비자들의 기호 차이 비교 분석

Author

오자홍, 김영삼

Journal Title

한국디자인리서치

Publication Year

2021

Topics

#Business and Management

Summary

This study analyzed the differences in packaging preferences between Korean and Chinese instant noodle consumers following changes in consumption trends after the COVID-19 pandemic. The results of the questionnaire survey and statistical analysis showed that Korean consumers preferred bag-shaped packaging, while Chinese consumers preferred container-type packaging. These findings can serve as important reference material for instant noodle companies to determine appropriate packaging designs for the Korean and Chinese markets.

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