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고령자의 인공지능 스피커 만족도와 지속사용의도에 미치는 영향 요인

Author
송유진, 최세정, 김정원, 성용준
Journal Title
방송통신연구
Publication Year
2021
Summary

This study analyzed the impact of family communication, loneliness, and anthropomorphism on the satisfaction and continued intention to use AI speakers among the elderly, based on the CASA paradigm. The results showed that a lack of family communication and loneliness increased the tendency to anthropomorphize AI speakers, and anthropomorphism improved functional and emotional satisfaction, positively affecting the intention to continue using them.

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