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COVID-19이 뷰티 제품의 전자상거래 매출에 미치는 영향 : 이벤트 스터디를 활용한 분석

Author
김무전, 안현철
Journal Title
인터넷전자상거래연구
Publication Year
2021
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Summary

This study investigated the impact of the COVID-19 pandemic on the online sales of beauty products using an event study approach. The results showed that overall beauty product sales decreased due to COVID-19, but the extent of the decrease varied depending on product characteristics; dietary health foods and skin improvement products experienced a smaller decline. Furthermore, the decline in sales was more significant for experience products compared to credence products.

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