LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

한·중 소비자의 의복 및 화장품 소비가치가 정보원 활용과 구매채널에 미치는 영향

Author

장수월, 김한나

Journal Title

한국생활과학회지

Publication Year

2021

Topics

#Business and Management

Summary

This study comparatively analyzed the effects of clothing and cosmetics consumption value on information source utilization and purchase channel selection among Korean and Chinese consumers. The results of the online survey showed that factors of clothing and cosmetics consumption value significantly influenced information source utilization, and online information sources had a greater impact on the purchase channel than offline sources. Significant differences were also found between Korean and Chinese consumers in terms of consumption value, information source utilization, and purchase channel.

Go Source Add to Selection