LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

기업 범죄 위기 유형, 위기 주체, 위기 커뮤니케이션 전략이 공중의 부정적 위기 감정, 부정적 행동 의도, 구매 의도에 미치는 영향

Author

신영균, 김수연, 김지윤

Journal Title

사회과학연구

Publication Year

2021

Topics

#Communication

Summary

This study classified corporate crisis types based on corporate crime and experimentally investigated the effects of crisis characteristics and communication strategies on public’s negative emotions, behavioral intentions, and purchase intention. Gapjil crisis had a more negative impact than tax evasion crisis, and a CEO as the crisis entity elicited stronger disappointment and anger. Apology as a crisis communication strategy showed a more positive effect than silence.

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