LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

레저스포츠시설 이용의 SNS서비스품질 속성 평가를 통한 서비스 개선 우선순위 분석: Kano 모델과 PCSI 지수 활용을 중심으로

Author

정권철, 정아람, 김도균

Journal Title

한국체육학회지

Publication Year

2021

Topics

#Service quality

Summary

This study aimed to measure and improve the SNS service quality of leisure sports facilities through Delphi surveys and questionnaires. The analysis revealed that all SNS quality factors were classified as one-dimensional, and the priorities for improving customer satisfaction were reservation management compared to offline, information conciseness, and reservation convenience.

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