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관계, 소통 & CS경영
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Relationship selling
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러브마크 이펙트
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Winning on purpose : the unbeatable strategy of loving customers
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황금사과
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패션소비자와 관계마케팅
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고객자산관리 : 고객획득, 고객유지 및 추가판매
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Relationship marketing : exploring relationship strategies in marketing
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Blackwell's five-minute veterinary practice management consult
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Healthcare relationship marketing : strategy, design and measurement
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Managing customer experience and relationships : a strategic framework
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Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
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Can't buy me like : how authentic customer connections drive superior results
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브랜드와 고객체험 =
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Consumer-brand relationships : insights for theory and practice
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Experiential marketing : case studies in customer experience
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Customer relationship management : concepts and technologies
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Relationship marketing
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