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OTT 서비스 콘텐츠 추천 사용자 경험 분석 -넷플릭스 사례를 중심으로

Author
김지현, 하희정, 김서희, 정영욱
Journal Title
Journal of Integrated Design Research
Publication Year
2021
Topics
Summary

This study analyzed the impact of content recommendation functions of OTT services on user experience, focusing on Netflix. Through surveys and in-depth interviews, it was confirmed that the category composition of the main screen, taste matching rate, and feedback method significantly influence user experience. The study suggests the need for improvements in user experience design by reducing the gap between the recommendation functions provided by the service and user expectations, and considering the user's freedom of choice and autonomy.

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넷플릭스 추천 서비스 유형에 따른 고객 사용의도: 자아해석수준의 조절효과

이준섭 · 2022

서비스마케팅저널

Over the top (OTT) 콘텐츠 추천 시스템, 용이성, 유용성, 이용의도의 관계에 대한 탐구 Exploration for the relationship between over the top (OTT) content recommendation system, ease of use, usefulness, and intention to use

송명근; 문준호; 이원석 · 2025

호텔관광연구

Accurately or accidentally? Recommendation agent and search experience in over-the-top (OTT) services

Kwon Y.,Park J.,Son J.Y. · 2021

Internet Research

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