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Z세대가 지각하는 창업교육서비스품질이 서비스가치, 학생만족, 구전수용 및 구전확산에 미치는 영향에 관한 실증분석
Author
정현화, 박종복, 강경완
Journal Title
한국산학기술학회논문지
Publication Year
2021
Topics
Summary
This study empirically analyzed the relationship between entrepreneurship educational service quality and word-of-mouth acceptance and spread through service value and student satisfaction among Generation Z university students. The results showed that entrepreneurship educational service quality significantly influenced service value, which in turn affected student satisfaction, and student satisfaction influenced both word-of-mouth acceptance and spread. Notably, Generation Z demonstrated a proactive tendency towards mobile-based word-of-mouth spread, suggesting that improving service quality could contribute to the revitalization of university entrepreneurship education.
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