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관광목적지의 스토리텔링, 러브마크가 매력성 및 장소애착간의 영향관계
Author
김태경, 이정은
Journal Title
관광연구저널
Publication Year
2021
Topics
Summary
This study empirically analyzed the structural relationship between storytelling, lovemark, attractiveness, and place attachment of tourist destinations. A survey of tourists visiting tourist destinations in Busan revealed that socio-cultural storytelling had a significant impact on lovemark and attractiveness. The study is meaningful in verifying and reconfirming the causal relationship between storytelling and lovemark based on theoretical and empirical evidence.
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