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온라인 리뷰를 활용한 호텔 품질 속성에 관한 연구: 중국 관광객을 대상으로

Author
안성남, 조아람, 이훈영
Journal Title
관광연구저널
Publication Year
2021
Topics
Summary

This study analyzes the relationship between hotel quality attributes (environment, service, facilities, cleanliness) and recommendation rate based on hotel level among Chinese tourists, utilizing online reviews (Ctrip) to provide theoretical and practical implications for the hotel industry. Through regression and text analysis, strategies for improving recommendation rates by hotel level and customer-specific promotional strategies for enhancing hotel competitiveness were derived.

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