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중국 소비자의 왕홍 이용 유형에 따른 심리적 기제, 소비성향, 충동구매 및 만족도 차이에 관한 연구: 뷰티 왕홍을 중심으로
Author
박인형, 손가미, 정재은
Journal Title
소비자학연구
Publication Year
2021
Topics
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