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숙박예약플랫폼 서비스품질이 사용의도에 미치는 영향: 플랫폼 신뢰전이를 중심으로

Author
여순심
Journal Title
해양관광학연구
Publication Year
2021
Summary

This study aims to identify the effect of service qualities of lodging online platforms on trust towards the platform and accommodations, and their relationship with intention to use. Service qualities were divided into three factors: economics, privacy, and informativeness, which positively influenced trust towards the platform and accommodations. Furthermore, trust in the platform was found to transfer to accommodations.

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