LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

친환경식품 소비가치 및 구매행동에 관한 연구 -관여도 수준에 따른 비교분석-

Author

이미남

Journal Title

한국외식산업학회지

Publication Year

2021

Topics

#Business and Management

Summary

This study empirically investigated the consumption value and purchasing behavior of Eco-friendly food purchasing customers according to their level of involvement. The high-involvement group valued social and experiential values more than the low-involvement group, and tended to purchase Eco-friendly food 2-3 times per week. The findings can contribute to Eco-friendly food consumer behavior research and the establishment of effective marketing strategies.

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