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COVID-19가 패션 필름에 미친 영향- 프라다의 COVID-19 전후 패션 필름 사례 비교 분석을 중심으로 -

Author
김영욱, 마진주
Journal Title
복식문화연구
Publication Year
2021
Summary

This study examines emerging trends in fashion films and the impact of COVID-19 through analysis of Prada films produced before and after the initial spread of the pandemic. The analysis reveals that travel restrictions hindered production post-COVID-19, Prada expanded its audience and showcased brand values, and a new film category utilizing virtual interactions emerged. The study predicts continued growth in online platform-facilitated film production.

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