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코로나19 이후 문화예술경험에 따른 문화예술 소비성향 분석 - 문화예술 인식에 따른 차이분석 -

Author
소은혜
Journal Title
예술경영연구
Publication Year
2021
Summary

This study analyzed the effect of art and culture experience according to art and culture perception on art and culture consumption in the post-COVID-19 era. The analysis revealed that behavioral, emotional, and relational factors significantly influence consumption tendencies, with anxiety caused by social distancing negatively impacting consumption. Future research should consider the relationships between consumers, suppliers, and artists to gain a deeper understanding of the art and culture ecosystem.

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