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지식전달체계가 거래만족과 사업성과에 미치는 영향

Author
이창원
Journal Title
한국프랜차이즈경영연구
Publication Year
2021
Topics
Summary

This study examines the knowledge transfer system between knowledge creation, sharing, and utilization by franchise headquarters in China, and identifies the relationship between transaction satisfaction and business performance. The results show that knowledge creation significantly impacts knowledge sharing and utilization, and knowledge utilization significantly affects transaction satisfaction and business performance. This indicates a lower interdependence in the Chinese franchise system, suggesting the need for systematization of knowledge sharing methods for long-term franchise growth.

Journal Influence
[한국프랜차이즈경영연구]
KCI
1.09

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