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포스트 코로나 시대의 MZ세대의 외모관리행동 분석

Author
이제성, 전보람, 김벼리, 이준영
Journal Title
아시안뷰티화장품학술지
Publication Year
2021
Summary

This study analyzed the changes in appearance management behavior of the MZ generation following the COVID-19 outbreak. The MZ generation was found to consume cosmetics and establish beauty routines to solve beauty concerns caused by the COVID-19 situation, thereby expressing their ideal appearance. Furthermore, they showed a tendency to plan appropriate levels of appearance management behavior considering the post-COVID-19 situation.

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