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리미티드 에디션 스니커즈의 표현 분석

Author
유연재, 최정화
Journal Title
복식
Publication Year
2021
Topics
Summary

This study analyzed the expression of limited edition sneakers of sports brands that have emerged in the fashion market. The analysis revealed that the expression of limited edition sneakers was categorized as ‘innovative technology’ (8.15%) in terms of functional value, ‘symbolism of storytelling’ (71.91%) in terms of emotional value, and ‘diversity and artistry’ (19.95%) in terms of aesthetic sensibility. This demonstrates that sneakers have formed fandom and become a cultural status beyond the functional value of sports brands.

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Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency

Chae H.,Kim S.,Lee J.,Park K. · 2020

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니트 갑피를 활용한 스니커즈의 스타일 유형 및 디자인 특성

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한정판 스니커즈를 모티브로 한 네일아트 연구

박소현, 권기한 · 2022

문화와융합

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