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인터넷 전문은행 사용자의 금융서비스 전환 의도에 미치는 영향에 관한 연구: 케이뱅크와 카카오뱅크를 중심으로

Author
박영근, 옥석재
Journal Title
디지털융복합연구
Publication Year
2022
Summary

This study analyzes the impact on the intention to switch financial services among users of internet-only banks, focusing on K-Bank and KakaoBank. Due to copyright information, a detailed summary of the research content is limited.

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