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도시 지역(region)에 대한 감정 평가와 이용 경험 차별성이 장소경쟁력 평가에 미치는 영향 연구: 서울시의 젠트리피케이션 발생 지역을 대상으로
Author
이효복, 박서혜
Journal Title
광고PR실학연구
Publication Year
2022
Topics
Summary
This study aims to analyze the impact of perception and emotion on urban space competitiveness from a brand perspective and to derive implications for solving gentrification problems. Survey results showed that emotions related to urban space were categorized into four types: sadness, affection, fun, and boredom, with dating and food experiences significantly influencing emotional formation. Affection and fun were found to positively affect attitudes and continued use intention towards local spaces.
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