• #Acculturation
• #People's republic of china
• #Regression analysis

This study examined the effect of Korean cultural contents experienced by Chinese residents in South Korea on their acculturation and destination image. The results showed that video, food, and fashion/beauty contents significantly influenced cultural assimilation, segregation, and integration, and assimilation and integration positively affected destination image. These findings suggest that Korean cultural contents can play a significant role in supporting the acculturation of Chinese residents and forming a positive destination image of Korea.