Save as My Collection

LikeSNU 서울대학교 도서관
SNU Big Data Knowledge Information Platform

What is LikeSNU

Full Menu

AI

Your Browsing History

1 More

Report registration
  • Type
  • Title
  • Group
  • Link
  • Thumbnail
Paper List
Paper List (0Count) Export to Excel

There is no data.

한국의 O2O상거래 현황과 소비자의 구매행태실태조사

Author
최석범
Journal Title
무역연구
Publication Year
2022
Topics
Summary

This study aims to contribute to the development of O2O commerce in Korea by analyzing the current status of O2O commerce and investigating consumer purchasing behavior. Specifically, a survey of college students in Seoul revealed that Baemin and Yogiyo dominate the delivery app market, and many consumers use delivery apps more than once a week. The findings suggest that solving the problem of high delivery fees is important for improving the convenience of O2O food delivery services.

Go Source Add to Selection

Quotation Papers(0)

List of papers cited by this paper

Thesis Indicator

Related Content

LikeSNU analyzes your query semantically to recommend related resources.

Previous
Next

인도의 O2O 상거래 현황과 소비자의 구매행태 실태조사

최석범 · 2022

전자무역연구

중국의 O2O 커머스 사용의도에 미치는 영향 요인에 관한 연구: 문화가치의 조절효과를 중심으로 A Study on Impact of Intention to Use O2O Commerce of China: Focusing on Moderating Effects of Cultural Values

Yao, Ziyan; 김은미; 홍태호 · 2016

Journal of China Studies

국내 Delivery O2O외식업 실태와 Delivery O2O외식업 서비스 실태의 고객만족, 재이용의도, 서비스품질 상관관계 분석에 관한 연구- O2O Delivery Foodservice 형태의 지각된 위험을 중심으로 -

박지수 · 2022

동북아관광연구

Previous
Next
TOP