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문화관광 축제체험이 진정성과 참여의도에 미치는 영향: 수원화성문화제를 중심으로

Author
정혜진, 정승환, 최영재
Journal Title
호텔관광연구
Publication Year
2022
Summary

This study analyzed the influence of festival experience on authenticity and the impact of authenticity on participation intention among tourists at the Suwon Hwaseong Cultural Festival using the experience economy theory. The analysis revealed that entertainment, escape, and aesthetics of festival experience positively affect authenticity, and authenticity positively affects participation intention.

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