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컨벤션주최자와 컨벤션센터 종사자의 라포형성인식 세분화에 따른 관계품질과 장기거래지향성 차이
Author
한희정, 윤영혜, 윤유식
Journal Title
호텔관광연구
Publication Year
2022
Topics
Summary
This study analyzed the impact of rapport building perception between convention organizers and convention center employees on relationship quality and long-term transaction orientation. Higher rapport building perception was associated with greater trust, satisfaction, and long-term transaction orientation, while lower perception was linked to lower satisfaction with competency, employee service, and operating systems.
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