• #Identity
• #People's republic of china
• #Consistency

This study analyzed the university identity designs of the top 80 universities in Korea and China (based on QS World University Rankings), identifying differences in shape, number of colors, and English expression through quantification and cross-analysis of visual expression. The results indicated that university identity designs tend to be creative and irregular, primarily using blue, red, and green, and employing wordmarks and abstract forms.