LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

메시지 프레이밍과 가치지향성이 예방 행동에 미치는 영향 : 환경문제 예방 행동 요구 수준을 중심으로

Author

박희정, 최유진

Journal Title

한국콘텐츠학회 논문지

Publication Year

2022

Topics

#Environmental issue
#Social psychology
#Psychology

Summary

This research conducted an experiment utilizing message framing (gain/loss) and value orientation (individual/social) to develop effective messages for prompting preventive behavior regarding environmental issues. The results showed that gain framing had more positive effects than loss framing, and a lower magnitude of requested behaviors led to better persuasive effects. In particular, gain framing was most effective in individual-oriented messages.

Journal Influence

[한국콘텐츠학회 논문지]