LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

코로나19로 인한 스포츠서비스 이용 및 제품 구매 소비행동 변화와 향후 전망

Author

신성연, 양재호

Journal Title

소비자문제연구

Publication Year

2022

Topics

#Purchasing
#Behavior change
#Covid-19

Summary

This study investigates changes in sports-related consumption behavior and culture following the COVID-19 outbreak, analyzing the increasing trend of non-face-to-face consumption and the impact of digital elements. Survey results indicate that COVID-19 negatively affects offline sports service usage and product purchases, while spending through online platforms is expected to increase.

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