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MZ세대 소비자의 환경가치가 친환경 화장품 소비행동에 미치는 영향

Author
박현아, 이인희
Journal Title
한국인체미용예술학회지
Publication Year
2022
Summary

This study investigated the influence of environmental values on eco-friendly cosmetics consumption behavior among Generation MZ, aiming to provide basic data for marketing. The results showed that ‘environmental conservation value’ and ‘socio-altruistic value’ had a statistically significant positive effect on such consumption behavior.

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MZ세대의 소비가치가 친환경 광고를 매개로 화장품 구매행동에 미치는 영향 The Effect of Generation MZ’s Consumption Value on Cosmetics Purchase Behavior through Eco-Friendly Advertising

노현하; 이소현; 서현숙; 황혜주 · 2023

한국화장품미용학회지

MZ세대의 환경가치관이 비건화장품 선호도와 구매행동에 미치는 영향 Effect of Environmental Values of the MZ Generation on Preference of Vegan Beauty Products and Purchase Behavior

정고은; 홍수남 · 2023

한국인체미용예술학회지

환경가치관에 따른 업사이클링 화장품의 지각된 소비가치 및 구매행동 Perceived Consumption Value and Purchase Behavior of Upcycling Cosmetics According to Environmental Values

이재남 · 2024

한국응용과학기술학회지

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