LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

미디어의 ESG 보도 증가에 따른 기업 담당자들의 ESG 커뮤니케이션 인식 연구: 근거이론을 중심으로

Author

박란희

Journal Title

커뮤니케이션학 연구

Publication Year

2022

Topics

#Grounded theory
#Perception
#Communication

Summary

This study empirically analyzed the difficulties and causes of ESG communication perceived by corporate managers as ESG reporting in the media increased, using grounded theory. The analysis revealed that corporate managers experience difficulties in external communication and internal consensus-building regarding ESG activities, influenced by negative media engagement and confusion between CSR and ESG concepts. These perceptions lead to fear of ESG washing and intention for passive ESG communication.

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