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도시재생지역 방문객의 체험이 장소애착과 행동의도에 미치는 영향
Author
박은이, 이승곤
Journal Title
관광연구저널
Publication Year
2022
Topics
Summary
This study investigated the influence of visitor experiences in urban regeneration areas on their place attachment and behavioral intention. Cognitive and behavioral experiences positively affected place attachment, while sensory, emotional, behavioral, and relationship experiences positively influenced behavioral intention, and place attachment positively influenced behavioral intention. The findings suggest the need for strategies to strengthen various experience factors to encourage continued visits and positive word-of-mouth.
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