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줄기세포 화장품 용기디자인이 소비자 기대 심리에 미치는 영향
Author
김한이, 이현주
Journal Title
브랜드디자인학연구
Publication Year
2022
Topics
Summary
This study analyzed the effect of stem cell cosmetic, particularly ampoule container design, on consumer expectations. Survey results indicated that consumers had high expectations for functionality but low evaluations for safety, and they preferred soft-shaped containers with pump or dropper-type inlets.
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