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피지털 패션에 나타난 인터미디어의 융합적 표현과 특성

Author
김소라, 김현주
Journal Title
한국과학예술융합학회
Publication Year
2022
Summary

This study analyzes physital fashion cases based on intermedia expression characteristics to suggest the future direction of physital fashion products and services. The research reveals that physital fashion manifests in various types, including fashion media, virtual influencers, fashion gamification, and fashion metaconomy, exhibiting differentiated intermedia expression characteristics through technological convergence and collaboration. This is expected to present a new direction for the fashion industry suitable for the new normal era and accommodate the consumption trends of the MZ generation.

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