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SNS를 통한 운동이미지 전달의도와 수용의미

Author
이정래, 홍지영, 권기남
Journal Title
한국여성체육학회지
Publication Year
2022
Summary

This study conducted a case study to identify the intention of users posting exercise images on SNS and the meaning perceived by acceptors. The results showed that posters aimed to stimulate exercise and promote sports centers, with women using images for body showing-off and men for forming exercise networks, while acceptors perceived the images as motivational, envy-inducing, and attention-grabbing.

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