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코스메슈티컬의 경험가치가 정보탐색과 행동의도에 미치는 영향
Author
양현정, 이인희
Journal Title
한국인체미용예술학회지
Publication Year
2022
Topics
Summary
This study investigated the influence of experiential value on information search and behavioral intention in cosmeceuticals, aiming to provide basic marketing strategy data for market promotion. The survey results revealed that experiential value significantly influenced both information search and behavioral intention.
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