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역사문화관광지에서의 관광경험과 관광만족, 삶의 질, 재방문의도 간 관계 -MZ세대를 중심으로-
Author
전정연, 전현모
Journal Title
한국외식산업학회지
Publication Year
2022
Topics
Summary
This study analyzes the impact of tourism experiences on tourism satisfaction, quality of life, and revisit intention among the MZ generation at historical and cultural tourism destinations. The entertainment, esthetic, and escapist factors of tourism experience positively influence tourism satisfaction, which in turn significantly affects quality of life and revisit intention. While quality of life is affected by tourism satisfaction, it does not directly influence revisit intention.
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