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중국 전기자동차 모바일 광고이미지에 나타난 미니멀리즘의 시각적 표현 경향 분석

Author
왕청, 김은정
Journal Title
일러스트레이션 포럼
Publication Year
2022
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Summary

This study aims to analyze the correlation between the minimalism concept of Chinese electric vehicle brands and car style, identify the visual expression characteristics of mobile advertising images targeting young consumers, and contribute to the production of advertising images that meet consumer needs. An analysis of the advertising images of the top 5 electric vehicle brands in 2022 revealed differences in minimalist expression characteristics among brands, with emphasis on simplicity of compositional elements, use of background graphics, reduction of decorative elements, and spatial expression through whitespace.

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