LikeSNU-서울대 중앙도서관 빅데이터 지식 플랫폼

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아웃도어 스포츠의류 소비가치가 정보원 활용도 및 소비만족에 미치는 영향관계

Author

양현석, 김지연, 윤정욱

Journal Title

한국체육과학회지

Publication Year

2022

Topics

#Metropolitan area
#Clothing

Summary

This study investigates the effect of outdoor sports clothing consumption on information source utilization and consumption satisfaction, aiming to provide practical marketing data for the rapidly changing domestic outdoor sports clothing market. The results showed that outdoor sports clothing consumption had a positive impact on information source utilization and consumption satisfaction.

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