서울대학교 빅데이터 지식정보플랫폼
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논문 목록
증강현실(AR) 기반의 스포츠 브랜드 애플리케이션 이용의도 예측에 관한 연구
저자
유호석, 한진욱, 최경근
학술지명
한국체육학회지
출판/발행연도
2022
주제
요약
본 연구는 혁신확산 이론과 혁신저항 이론을 바탕으로 증강현실 기반 스포츠 브랜드 애플리케이션(Wanna Kicks)의 이용의도를 예측하고자 온라인 설문조사를 실시했습니다. 분석 결과, 상대적 이점, 적합성, 관찰가능성, 복잡성은 이용의도에 긍정적인 영향을 미치는 반면, 기존 제품 및 서비스에 대한 태도는 부정적인 영향을 미치는 것으로 나타났습니다.
연관 콘텐츠
LikeSNU에서 의미기반으로 분석하여 연관된 자료를 추천해드립니다.
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Innovation in physical activity and sport : selected papers from the 1st International Virtual Conference on Technology in Physical Activity and Sport
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Back to the future : using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) annual conference
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21st Century Sports : How Technologies Will Change Sports in the Digital Age
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Progress in decision, utility, and risk theory
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Marketing transformation : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
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데이터 기반 디지털 경제 미래예측 방법론 연구
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Food research and data analysis
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Design, User Experience, and Usability. Design for Contemporary Interactive Environments : 9th International Conference, DUXU 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19–24, 2020, Proceedings, Part II
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Sports science research and technology support : International Congress, icSPORTS 2013, Vilamoura, Algarve, Portugal, September 20-22, 2013. Revised Selected Papers
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Digital transformation : challenges and opportunities : 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017 : revised selected papers
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Persuasive Technology: Development of Persuasive and Behavior Change Support Systems : 14th International Conference, PERSUASIVE 2019, Limassol, Cyprus, April 9–11, 2019, Proceedings
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Sport and exercise psychology research : from theory to practice
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Leading edge technologies in fashion innovation : product design and development process from materials to the end products to consumers
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Proceedings of the Future Technologies Conference (FTC) 2020, Volume 1
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Sport, culture and advertising : identities, commodities and the politics of representation
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Human competence : engineering worthy performance
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Decision theory and decision analysis : trends and challenges
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Human-computer interaction : 4th international conference, EWHCI '94, St. Petersburg, Russia, August 2-5, 1994 : selected papers
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Forecasting and management of technology
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스마트헬스산업 유망 기술별 동향분석 : 모바일헬스의료정보관리AI·빅데이터
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